LinkedIn Live: Adopting Omnichannel Go-to-Market Models in MedTech

with Marco Baiguini

As a seasoned leader in Sales, Marketing, and Commercial Strategy, Marco Baiguini has nearly two decades of experience transforming how MedTech companies approach their go-to-market strategies.

With expertise spanning the Dental, Cardiovascular, and Orthopedic sectors, Marco has played a pivotal role in driving growth through the integration of digital and traditional sales approaches.

In this recorded LinkedIn Live session, Marco shares actionable insights from his journey of helping MedTech companies adapt to the rapidly evolving sales landscape. Topics covered include:

•The urgency of adopting omnichannel go-to-market models and what it means for MedTech.
•How to build and scale inside sales teams to complement traditional sales structures.
•The role of data analytics in optimizing customer engagement and lead management.
•Real-world examples of integrating digital and face-to-face sales strategies for market expansion.

Whether you’re a Commercial Leader, Sales Executive, Marketing Director, or Digital Transformation Leader, this conversation offers practical advice to help you navigate the future of MedTech sales.

Don’t miss this opportunity to hear directly from Marco Baiguini, a trailblazer in commercial transformation. Learn how to turn omnichannel plans into results and take your MedTech sales strategy to the next level.