The landscape of medical device sales is changing faster than ever. The rise of MDR costs and an increasingly digital customer base are reshaping the terrain for sales professionals. How do you navigate these shifts without compromising on your sales team’s SG&A expenses?
Moving to a digital-first sales approach is challenging but necessary. The stakes are high, impacting sales agents, industry practices, and even the roles of company leaders. It’s time to acknowledge these changes and find effective ways to respond.
