LinkedIn Live: Insights from Omnichannel Medical Device Marketing Cases

How do Omnichannel Strategies translate into measurable results in the Medical Device Industry? 

Join us for this live session where we moved beyond frameworks and into real-world applications with our in-house experts Elvio Gramignano and Annalisa Ernica, and our guest Marco Baiguini, Strategic Commercial Advisor & Business Growth Consultant. 

In this discussion, we analysed two success cases: a B2B and a direct-to-surgeon lead generation campaign. You’ll see first-hand how omnichannel principles—customer-centric engagement, integrated digital and human touchpoints, and data-driven targeting—deliver real impact in the medical device industry. 

Watch on to learn: 

• How to select the right channels for maximum engagement 
• Personalisation and segmentation strategies for improved targeting 
• Best practices for transitioning digital engagement into real sales conversations 
• How to measure performance and optimise campaigns for better outcomes 
• Lessons learned and how to overcome real-world challenges.

Time to see some Omnichannel Strategies in action!