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Strategic Social Media for MedTech Companies
Getting the right message to the right audience
Social media is not one-size-fits-all. Whether you’re engaging a surgeon, a procurement lead, or a patient considering their options, each requires a different approach.
We help guide you through the process – starting with your audience, objectives and sales journey. Then determine the right channels and content to create visibility, build trust and start meaningful conversations.
To develop and manage social media strategies for MedTech companies. The right channels may include LinkedIn, Meta platforms, YouTube, or a combination of platforms, depending on your goals and audience.
The right channel, audience and content strategy
Ghostwritten Executive and Sales Leadership Posts
Written in their voice, on the topics that matter most to their audience.
Monthly Content Calendars
For the company page – planned, written, and scheduled to build authority and sustain engagement.
Corporate & Personal Profile Coordination
Connecting your corporate presence with the people behind your business to build both credibility and trust.
Patient-Focused Social Media Design
Creating clear, engaging content for patients that makes complex medical information accessible and relevant, while using platform algorithms to maximise visibility and engagement.
Social Media & Your Digital Ecosystem
Social media content designed to support deeper engagement, connected with longer-form articles, webpages and videos.
Monthly Analytics Review
With commentary on what’s working, what isn’t, and why.
Case Study: Building Digital Authority on LinkedIn Through Consistent Visibility
See how we grew LinkedIn Followers and Impressions for one client with a new navigated surgery product.
We help you to build the professional authority that makes your company recognisable and credible to buyers before a conversation starts.
When your sales team reaches out, the response rate is higher because your name is already familiar. That’s the commercial value of a disciplined social media presence in MedTech.
Who is writing this content? Do they understand the clinical detail?
The right concern to raise. Generic social media managers can’t write credibly about implant biomechanics, surgical technique, or hospital procurement dynamics. Our content is developed by people who understand MedTech’s commercial environment. While your involvement and guidance is essential – we understand the context, and learn quickly.
Case Study: Connecting Patients with a Unique Surgical Technique
Our approach allowed 30 new contacts per month to learn about this innovative technique – see how we did it.