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Digital Advertising for Medical Devices
In MedTech, there is no one-size-fits-all approach for digital ads.
Most medical device companies that experiment with ads end up disappointed. High spend, no leads, and little or no confidence in the management and reporting process.
Our approach combines decades of industry expertise with the creative and technical abilities needed to define and execute ad campaigns specific to your audience, objectives and sales process.
The Problem
Why do most MedTech campaigns fail?
Most ad platforms, and the common advice for using them, are based on consumer campaigns, where the sales process is simple and the potential audience is large and easy to target.
MedTech is rarely like this. The distance between awareness and sale is longer, audiences usually involve multiple stakeholders, and even when a campaign is aimed at a patient rather than a buyer, regulatory requirements are stringent and vary by geography.
Objective-Driven Approach
Ensure your ad campaigns provide real leverage, by focusing on real sales outcomes, not just impressions and clicks.
Retargeting Campaigns
Sustain brand awareness, create demand, and re-engage passive leads through LinkedIn, Google, and other placements.
Precision targeting on LinkedIn
Reach HCP and institutional audiences, using either LinkedIn’s parameters or your own data if available.
Google Search Campaigns
Designed to capture commercial and clinical intent, based on what your customers are actually looking for.
Product Launch Advertising
Dedicated programmes to support omnichannel launches of new products.
Your Audience Defines the Campaign
Whether you’re trying to reach device makers, HCPs, patients or a combined audience, we structure advertising to align their needs and expectations with the value you offer, and your commercial aims.
Ad spend is a significant investment. How do I know if it's working?
We don’t limit optimisation and reporting to shallow metrics like impressions or clicks.
Instead, we track depth of interest and engagement across your website and individual ad creatives to identify early indicators of success. That means we can be transparent about what is working, what needs improvement, and what needs rethinking.
Omnichannel Product Launch Support
Advertising performs best when integrated into a wider authority-building strategy rather than operating as a standalone activity. We used this approach to generate surgeon leads through digital advertising and social media.