Insights and Articles

The medical device market is developing at a blistering pace. From the use of AI and machine learning to analyse and act on massive data sets to the use of nanotechnology in the form of Micro-Electro-Mechanical Systems, or MEMS, to implant highly sophisticated devices in humans.

The marketing of these highly innovative approaches to treatment requires a new approach to medical device marketing and we discuss some of those in these medical device insights and articles.

Imagine for a moment that every decision you make starts with a picture in your mind. This isn’t just a theory; it’s …

AAOS 2024 is just around the corner, and here’s why you should be ready to invest in real-time content during the meeting. …

Small to medium-sized medical device companies are being called on to develop relationships online with clients, suppliers, and stakeholders, or risk stagnating. …

A detailed analysis reveals an increasing number of orthopaedic surgeons present on Facebook, Instagram, LinkedIn, Twitter, and YouTube, gathering huge digital communities …

CommuniD, the medical device marketing company, today announced that social media is having an overwhelmingly positive effect on sufferers and patients in …

IS IT REALLY WORTH INCLUDING A VIDEO IN YOUR LINKEDIN POST? Today we want to talk about the video effect on LinkedIn …

It is clear, then, that digital marketing can help MedTech companies address the recent shifts in HCP engagement, whether as part of …

Healthcare professionals (HCPs), like many others, have been profoundly affected by the shift to remote work triggered by the COVID-19 pandemic. As they …