Healthcare Market Watchers : Social Media ‘Not all Bad’
CommuniD, the medical device marketing company, today announced that social media is having an overwhelmingly positive effect on sufferers and patients in rehabilitation. Despite numerous headlines about the destructive effect of social media, particularly on young people, there are many positive examples of the good it is doing for peer support between individuals and their […]
Five pitfalls to avoid in your Digital Marketing Strategy
It is clear, then, that digital marketing can help MedTech companies address the recent shifts in HCP engagement, whether as part of a focused marketing campaign or as an ongoing “always on” means of communication. However, we have seen a number of pitfalls that companies should take care to avoid if their efforts are to […]
The Growing Role of Digital Marketing in Healthcare Business
Healthcare professionals (HCPs), like many others, have been profoundly affected by the shift to remote work triggered by the COVID-19 pandemic. As they have become more comfortable with remote work and digital communications, MedTech companies have realized the importance of adapting to digital to better engage with HCPs, including digital marketing, e-commerce, and virtual sales channels. […]
The Power of Social Media Automation
If you are scaling up your social media activity, sooner or later you will realise that it is almost impossible to keep up with all the aspects of social media management; posting, managing contacts, interactions, engagements, and KPIs. Not forgetting that Consistency is a must and this means that somehow you need to post with […]
Would you like to Automate Messaging? Here are some Tips!
Have you ever tried to automate LinkedIn messaging? It is far more likely that you have received automated messages! This is possible on LinkedIn and there are multiple online services that can help you with this task. However, if you want to use this option, be careful to choose the right one because LinkedIn frowns […]
What LinkedIn Strategy Lessons Can We Learn From Leading Medical Device Companies?
We all know there are lessons we can learn from our industry leaders – the best, well-resourced, experienced, big-budget companies – that have a wealth of experience and talent to support their marketing strategies. We particularly wanted to look at their LinkedIn strategies and analyse how they are communicating to see what strategy lessons we can adopt to improve […]
Build a Killer LinkedIn Company Page by Developing Your Visibility Strategy
Once you have finalised your marketing strategy (see the previous article) and have all your communication elements lined up and ready to go, the next step is to draft your LinkedIn company page. I love the company page of LinkedIn because it is such a great equaliser – it’s a totally level playing field – […]
5 Digital Healthcare Trends for 2022
During the dark and difficult times of 2021 – a year dominated by the Covid-19 pandemic, as we all know only too well – healthcare providers and patients faced novel challenges that somehow facilitated the deployment of new solutions. In many instances, these solutions were already technologically ready to be deployed, but the extraordinary circumstances […]
Digitisation of Healthcare – Risks and Reassurance
In a previous article, we discussed the benefits of digitalisation in healthcare. In this article, we explore some of the digitisation of healthcare risks and concerns – both for healthcare professionals and for the patients themselves. As in all revolutions, there is much positive potential, but there are also considerable risks. Knowledge is a powerful […]
The Digitisation of Healthcare: Opportunity or Threat for the Patient?
The digitisation of healthcare is moving inexorably, and excitingly, forwards. FDA’s definition of this trend is ‘digital health technologies use computing platforms, connectivity, software, and sensors for health care and related uses. These technologies span a wide range of uses, from applications in general wellness to applications as a medical device.’ For the individual, digital […]