The Digitisation of Healthcare: Opportunity or Threat for the Patient?
The digitisation of healthcare is moving inexorably, and excitingly, forwards. FDA’s definition of this trend is ‘digital health technologies use computing platforms, connectivity, software, and sensors for health care and related uses. These technologies span a wide range of uses, from applications in general wellness to applications as a medical device.’ For the individual, digital […]
Marketing your Medical Device company on LinkedIn
Key activities to start successfully marketing your Medical Device company on LinkedIn In principle, we implement social media activities for three main reasons: to increase brand awareness in various stakeholders (potential customers, hires, suppliers, investors), to generate new sales leads, or to reinforce the relationship with existing customers. The beauty of digital activity is that […]
Patient-Centric Medical Devices?
WILL MEDICAL DEVICES TRANSFORM THE THERAPEUTIC PROCESS TO MAKE IT PATIENT-CENTRIC? For some years now, financial institutions, the press, regulatory process and large web corporations dealing with healthcare have increasingly focussed attention on medical devices. Whilst the general public may not yet fully understand, or possibly even be aware of the topic, many analysts are […]
8 Mistakes to Avoid with Medical Marketing
BUILDING A TARGETED AND SPECIALIST SOCIAL MEDIA CAMPAIGN TO ENGAGE DOCTORS AND PHYSICIANS – 8 MISTAKES TO AVOID. Communication leads to community, that is, to understanding, intimacy and mutual valuing Rollo May Communication has never been so easy. We, marketers, have opportunities that could not even begin to be imagined by our colleagues of previous […]