During the dark and difficult times of 2021 – a year dominated by the Covid-19 pandemic, as we all know only too …
The medical device market is developing at a blistering pace. From the use of AI and machine learning to analyse and act on massive data sets to the use of nanotechnology in the form of Micro-Electro-Mechanical Systems, or MEMS, to implant highly sophisticated devices in humans.
The marketing of these highly innovative approaches to treatment requires a new approach to medical device marketing, and we discuss some of those in these medical device insights and articles.
During the dark and difficult times of 2021 – a year dominated by the Covid-19 pandemic, as we all know only too …
In a previous article, we discussed the benefits of digitalisation in healthcare. In this article, we explore some of the digitisation of …
The digitisation of healthcare is moving inexorably, and excitingly, forwards. FDA’s definition of this trend is ‘digital health technologies use computing platforms, …
Key activities to start successfully marketing your Medical Device company on LinkedIn In principle, we implement social media activities for three main …
WILL MEDICAL DEVICES TRANSFORM THE THERAPEUTIC PROCESS TO MAKE IT PATIENT-CENTRIC? For some years now, financial institutions, the press, regulatory process and …
BUILDING A TARGETED AND SPECIALIST SOCIAL MEDIA CAMPAIGN TO ENGAGE DOCTORS AND PHYSICIANS – 8 MISTAKES TO AVOID. Communication leads to community, …