Once you have finalised your marketing strategy (see the previous article) and have all your communication elements lined up and ready to …
The medical device market is developing at a blistering pace. From the use of AI and machine learning to analyse and act on massive data sets to the use of nanotechnology in the form of Micro-Electro-Mechanical Systems, or MEMS, to implant highly sophisticated devices in humans.
The marketing of these highly innovative approaches to treatment requires a new approach to medical device marketing, and we discuss some of those in these medical device insights and articles.
Once you have finalised your marketing strategy (see the previous article) and have all your communication elements lined up and ready to …
During the dark and difficult times of 2021 – a year dominated by the Covid-19 pandemic, as we all know only too …
In a previous article, we discussed the benefits of digitalisation in healthcare. In this article, we explore some of the digitisation of …
The digitisation of healthcare is moving inexorably, and excitingly, forwards. FDA’s definition of this trend is ‘digital health technologies use computing platforms, …
Key activities to start successfully marketing your Medical Device company on LinkedIn In principle, we implement social media activities for three main …
WILL MEDICAL DEVICES TRANSFORM THE THERAPEUTIC PROCESS TO MAKE IT PATIENT-CENTRIC? For some years now, financial institutions, the press, regulatory process and …
BUILDING A TARGETED AND SPECIALIST SOCIAL MEDIA CAMPAIGN TO ENGAGE DOCTORS AND PHYSICIANS – 8 MISTAKES TO AVOID. Communication leads to community, …