LinkedIn Live: Navigating Omnichannel in MedTech: Beyond the Theory

Navigating Omnichannel in MedTech: Beyond the Theory with Michael Colling-Tuck Burford and Waseem Kawaf FEATURED EVENTS Imagine a MedTech world where every touchpoint – from digital ads to in-person demos to post-sale support – feels like one seamless conversation personalised to each customer’s needs. That’s the promise of true omnichannel: not just piling on channels […]

LinkedIn Live: From Invisible to Influential – Real-World Examples That Work

From Invisible to Influential : Real-World Examples That Work with Tiger Burford and Andrew Ortega-Verdaguer https://youtu.be/Ojts0i1J7CY From Invisible to Influential: Real-World Examples That Work In today’s fast-paced business world, establishing thought leadership isn’t just a nice-to-have — it’s essential. But where do you start? And how can you build and sustain your personal brand in […]

Adopting Omnichannel Go-to-Market Strategy in Medtech, with Marco Baiguini

LinkedIn Live: Adopting Omnichannel Go-to-Market Models in MedTech with Marco Baiguini https://www.youtube.com/watch?v=Rgf44UNRg7w&t=2504s As a seasoned leader in Sales, Marketing, and Commercial Strategy, Marco Baiguini has nearly two decades of experience transforming how MedTech companies approach their go-to-market strategies. With expertise spanning the Dental, Cardiovascular, and Orthopedic sectors, Marco has played a pivotal role in driving […]

LinkedIn Live: 37K Followers: Scott Rivers’ Winning Formula of Consistency and Curiosity

LinkedIn Live: 37K Followers: The Winning Formula of Consistency and Curiosity featuring Scott Rivers https://www.youtube.com/watch?v=48SCGWWgQRQ&t=1137s Imagine the impact of having over 37,000 LinkedIn followers engaging with your content every day. Scott Rivers doesn’t just imagine it—he lives it. This success is just one of his many achievements in the medical device industry and beyond. As […]

LinkedIn live: MDR is Here – Don’t Bury Your Head in the Sand, with Dr Bassil Akra

LinkedIn Live: Don’t Bury Your Head in the Sand: MDR is Here featuring Dr Bassil Akra https://www.youtube.com/watch?v=rQRLO2krfIY&t=1231s As CEO and Owner of AKRA TEAM and former Vice President of TÜV SÜD, Dr Bassil Akra has extensive experience in guiding medical device companies through the intricate regulatory landscape. Dr Akra has played a key role in […]

LinkedIn Live: Payback dei Dispositivi Medici, with Gennaro Broya de Lucia

LinkedIn Live: Payback dei Dispositivi Medici: La Bomba a tempo che Distrugge il Settore with Gennaro Broya de Lucia https://www.youtube.com/watch?v=hBdHU4mZNsM&t=203s Sapete davvero cosa sta succedendo con il payback per i dispositivi medici?  Dietro questa misura si nasconde un intreccio kafkiano di errori, sottovalutazioni e vincoli: Il governo è bloccato da accordi precedenti e non può […]

LinkedIn Live: Omnichannel Insights, with Marco Baiguini

LinkedIn Live: Insights from Omnichannel Medical Device Marketing Cases with Marco Baiguini https://www.youtube.com/watch?v=CM7ZbcNEAY4&t=5s How do Omnichannel Strategies translate into measurable results in the Medical Device Industry?  Join us for this live session where we moved beyond frameworks and into real-world applications with our in-house experts Elvio Gramignano and Annalisa Ernica, and our guest Marco Baiguini, […]

LinkedIn Live: Personal Brand in Medtech – Risky? Essential? Both?

LinkedIn Live: Personal Brand in Medtech: Risky? Essential? Both? with Tom Salemi https://www.youtube.com/watch?v=HiHzsKVyUps In an industry built on trust, regulation, and credibility, does personal visibility help or hurt? It’s a question more MedTech professionals are asking as the lines between corporate and individual presence continue to blur. And it’s why we’re diving deep into this […]

Guido Cuccadu: How to Master Artificial Intelligence Tools in Marketing

LinkedIn Live: How to Master Artificial Intelligence Tools in Marketing featuring Guido Cuccadu https://www.youtube.com/watch?v=PgUXkNiYfdI&t=1115s 𝗗𝗼 𝘄𝗲 𝘂𝘀𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝗹𝗶𝗸𝗲 𝗖𝗵𝗮𝘁𝗚𝗣𝗧? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆.   It is no secret that artificial intelligence is driving a revolution in the global marketing industry, and we are here to make you eager to embrace the potential of AI.   We […]