LinkedIn Live: Navigating Omnichannel in MedTech: Beyond the Theory
Navigating Omnichannel in MedTech: Beyond the Theory with Michael Colling-Tuck Burford and Waseem Kawaf FEATURED EVENTS Imagine a MedTech world where every touchpoint – from digital ads to in-person demos to post-sale support – feels like one seamless conversation personalised to each customer’s needs. That’s the promise of true omnichannel: not just piling on channels […]
Adopting Omnichannel Go-to-Market Strategy in Medtech, with Marco Baiguini
LinkedIn Live: Adopting Omnichannel Go-to-Market Models in MedTech with Marco Baiguini https://www.youtube.com/watch?v=Rgf44UNRg7w&t=2504s As a seasoned leader in Sales, Marketing, and Commercial Strategy, Marco Baiguini has nearly two decades of experience transforming how MedTech companies approach their go-to-market strategies. With expertise spanning the Dental, Cardiovascular, and Orthopedic sectors, Marco has played a pivotal role in driving […]
LinkedIn Live: 37K Followers: Scott Rivers’ Winning Formula of Consistency and Curiosity
LinkedIn Live: 37K Followers: The Winning Formula of Consistency and Curiosity featuring Scott Rivers https://www.youtube.com/watch?v=48SCGWWgQRQ&t=1137s Imagine the impact of having over 37,000 LinkedIn followers engaging with your content every day. Scott Rivers doesn’t just imagine it—he lives it. This success is just one of his many achievements in the medical device industry and beyond. As […]
LinkedIn Live: Omnichannel Insights, with Marco Baiguini
LinkedIn Live: Insights from Omnichannel Medical Device Marketing Cases with Marco Baiguini https://www.youtube.com/watch?v=CM7ZbcNEAY4&t=5s How do Omnichannel Strategies translate into measurable results in the Medical Device Industry? Join us for this live session where we moved beyond frameworks and into real-world applications with our in-house experts Elvio Gramignano and Annalisa Ernica, and our guest Marco Baiguini, […]
LinkedIn Live: Personal Brand in Medtech – Risky? Essential? Both?
LinkedIn Live: Personal Brand in Medtech: Risky? Essential? Both? with Tom Salemi https://www.youtube.com/watch?v=HiHzsKVyUps In an industry built on trust, regulation, and credibility, does personal visibility help or hurt? It’s a question more MedTech professionals are asking as the lines between corporate and individual presence continue to blur. And it’s why we’re diving deep into this […]
Guido Cuccadu: How to Master Artificial Intelligence Tools in Marketing
LinkedIn Live: How to Master Artificial Intelligence Tools in Marketing featuring Guido Cuccadu https://www.youtube.com/watch?v=PgUXkNiYfdI&t=1115s 𝗗𝗼 𝘄𝗲 𝘂𝘀𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝗹𝗶𝗸𝗲 𝗖𝗵𝗮𝘁𝗚𝗣𝗧? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆. It is no secret that artificial intelligence is driving a revolution in the global marketing industry, and we are here to make you eager to embrace the potential of AI. We […]
Marco Baiguini on Omnichannel Sales Strategy
Omnichannel Strategy: Marco Baiguini in Medtech Opinion Leader Understand the Shape of Things to Come. Marco Baiguini talks omnichannel strategy, the customer centric approach, collaborative teams and future medtech trends. Learn how to develop and implement a strategy to transition from traditional sales rep centric sales to an omnichannel approach. Get the ebook
Omnichannel in Action: Real Case Studies
Omnichannel in Action: Real Case Studies Equip yourself with the tools to integrate digital, physical, and experiential marketing channels effectively. This booklet explores the key strategies, best practices, and real-world applications of omnichannel marketing for the medtech industry. We released this booklet to accompany our LinkedIn Live which had the same focus. You can […]
Mastering LinkedIn: The Ultimate Guide to Growth, Engagement & Influence
The Ultimate Guide to LinkedIn Growth, Engagement, and Influence Master LinkedIn by understanding how the platform is evolving and how to maximise your impact. Synthesizing insights from multiple algorithm reports and analyses, this eBook offers actionable strategies for professionals, creators, and businesses looking to leverage the platform for growth. Get the ebook
Digital Sales Revolution in the Medical Device Industry
Digital Sales Revolution in the Medical Device Industry 13 Must-Read Articles for Medical Device Sales Professionals The landscape of medical device sales is changing faster than ever. The rise of MDR costs and an increasingly digital customer base are reshaping the terrain for sales professionals. How do you navigate these shifts without compromising on your […]