LinkedIn Live: Navigating Omnichannel in MedTech: Beyond the Theory
Navigating Omnichannel in MedTech: Beyond the Theory with Michael Colling-Tuck Burford and Waseem Kawaf FEATURED EVENTS Imagine a MedTech world where every touchpoint – from digital ads to in-person demos to post-sale support – feels like one seamless conversation personalised to each customer’s needs. That’s the promise of true omnichannel: not just piling on channels […]
LinkedIn Live: From Invisible to Influential – Real-World Examples That Work
From Invisible to Influential : Real-World Examples That Work with Tiger Burford and Andrew Ortega-Verdaguer https://youtu.be/Ojts0i1J7CY From Invisible to Influential: Real-World Examples That Work In today’s fast-paced business world, establishing thought leadership isn’t just a nice-to-have — it’s essential. But where do you start? And how can you build and sustain your personal brand in […]
Adopting Omnichannel Go-to-Market Strategy in Medtech, with Marco Baiguini
LinkedIn Live: Adopting Omnichannel Go-to-Market Models in MedTech with Marco Baiguini https://www.youtube.com/watch?v=Rgf44UNRg7w&t=2504s As a seasoned leader in Sales, Marketing, and Commercial Strategy, Marco Baiguini has nearly two decades of experience transforming how MedTech companies approach their go-to-market strategies. With expertise spanning the Dental, Cardiovascular, and Orthopedic sectors, Marco has played a pivotal role in driving […]
LinkedIn Live: Omnichannel Insights, with Marco Baiguini
LinkedIn Live: Insights from Omnichannel Medical Device Marketing Cases with Marco Baiguini https://www.youtube.com/watch?v=CM7ZbcNEAY4&t=5s How do Omnichannel Strategies translate into measurable results in the Medical Device Industry? Join us for this live session where we moved beyond frameworks and into real-world applications with our in-house experts Elvio Gramignano and Annalisa Ernica, and our guest Marco Baiguini, […]
Marco Baiguini on Omnichannel Sales Strategy
Omnichannel Strategy: Marco Baiguini in Medtech Opinion Leader Understand the Shape of Things to Come. Marco Baiguini talks omnichannel strategy, the customer centric approach, collaborative teams and future medtech trends. Learn how to develop and implement a strategy to transition from traditional sales rep centric sales to an omnichannel approach. Get the ebook
Omnichannel in Action: Real Case Studies
Omnichannel in Action: Real Case Studies Equip yourself with the tools to integrate digital, physical, and experiential marketing channels effectively. This booklet explores the key strategies, best practices, and real-world applications of omnichannel marketing for the medtech industry. We released this booklet to accompany our LinkedIn Live which had the same focus. You can […]
Digital Sales Revolution in the Medical Device Industry
Digital Sales Revolution in the Medical Device Industry 13 Must-Read Articles for Medical Device Sales Professionals The landscape of medical device sales is changing faster than ever. The rise of MDR costs and an increasingly digital customer base are reshaping the terrain for sales professionals. How do you navigate these shifts without compromising on your […]