From Apple to Orthopedics: Jodie Gilmore on Leadership, Strategy & Marketing in Medtech

In the first episode of CommuniD’s new podcast, The Diary of a Medical Device CEO, we welcome Jodie Gilmore, Chief Marketing Officer at Elos Medtech.

We explore Jodie’s transition from the world of Apple and consumer tech to the highly specialized field of orthopaedics.

We discuss:

• The evolution of orthopaedics and trauma care
• Key market trends and challenges in Medtech
• Strategic marketing in highly technical and regulated industries
• Lessons for leaders navigating growth, change, and innovation

Jodie also reflects on her experience stepping into multiple executive roles—including CEO, CCOO, and now CMO—and the leadership principles that guided her through these transitions.