Home > EXPERTISE > SEO, GEO & AEO
SEO, GEO & AEO for MedTech Visibility
Helping surgeons, procurement teams, and distributors find and understand your expertise – including how AI search engines summarise it – before your competitors do.
MedTech buyers do not use search in the same way as a consumer, where the path from discovery to sale is much shorter. In this industry, buyers research clinical evidence, compare technologies, and validate supplier lists long before the first sales conversation begins, and your content ecosystem needs to support this behaviour.
And with the increased use of AI search — and research — tools, smaller medical device companies with innovative products have more opportunities than ever before to be found and considered alongside more established players in the space.
What This Service Actually Includes
Technical SEO Audits & Optimisation
For MedTech websites — covering site speed, crawlability, and schema markup.
Keyword Research
Selection of validated keywords to understand demand and buying intent — clinical terms, procedural language, regulatory terminology.
Content Strategy
Aligned with surgeon, distributor, and procurement search behaviour
GEO and AEO
GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) to improve visibility in LLMs and AI-powered search platforms
More than just an improved SEO ranking.
We increase your discoverability and match the content to the moment when healthcare professionals and decision-makers are researching solutions.
The result is greater visibility, increased digital authority, and a larger pipeline of qualified prospects entering your commercial ecosystem before your sales team makes contact.
How do you account for the increased use of AI summarising medical information?
SEO practices have evolved to account for the needs of LLMs (Claude, ChatGPT) and AI search summaries. These tools evaluate content differently from conventional search engines and have the potential to surface deeper information from your website. Our approach combines SEO, GEO, and AEO to ensure your content remains visible, accurate, and credible across both traditional and AI-driven search environments.
Product Pages, Made Discoverable
THIS WILL LINK TO LSM MED CASE STUDY WHEN READY – ADD LINK TO BUTTON