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Digital Congress Support for MedTech
Turning event participation into measurable commercial opportunities.
A congress shouldn’t be the first time a prospect hears from you. By the time they arrive, the people you want to meet should already know who you are and why a conversation is relevant to them.
We support our partners to run structured digital campaigns before, during and after the event, so the right people know who you are before they walk in, and the in-person engagements are reinforced afterwards. This also extends to your own digital events, to create and nurture engagements between key congresses.
Beyond the Event: Maximise Congress ROI
Most congress activity starts too late and stops too early. Here is where we concentrate the effort instead.
Planned Network Expansion
Grow and nurture your network well ahead of the event, so the people you want to meet already know who you are and why a conversation matters.
Selective Messaging
Direct outreach used tactically, to warm, shortlisted contacts only. Timed right, you’ll stand out from the spam.
Proprietary Digital Events
Use digital events, workshops and other content to maintain engagement between congresses, so you’re not relying on the event calendar to stay connected to your market.
Digital Nurture Events
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Three days of spend, judged on footfall.
A congress is a major MedTech investment, yet success is often reduced to badge scans and how busy the stand felt.
We treat the congress as the centrepiece of a wider campaign – building the right relationships beforehand, creating targeted meetings during the event, and tracking what happens afterwards.
We already run pre-event emails and post-event follow-up. What would be different?
Timing and selection. Generic outreach in the fortnight before a congress reaches the contacts you already have, at the point when everyone else in your category is doing the same thing.
We work further out, building the audience before the noise starts, so that by the time the event approaches the people you want to meet already recognise you. The follow-up then continues a conversation rather than opening one.
12 Pre-Booked Meetings, Before the Event Even Opened
The client used a structured pre-congress LinkedIn campaign ahead of a major European surgical congress, resulting in 12 pre-booked meetings with target contacts before the event opened.
How do independent Digital Events complement MedTech congresses?
Congress creates the high-value face-to-face moments. Digital events keep the relationship moving between them.
As our industry reaches digital maturity, the most successful companies are breaking their dependence on the calendar by running digital events – including podcasts, livestreams and workshops – increasing their contact with the market. All to help you build and deepen relationships that can then be accelerated through face-to-face conversations at the next congress.